Free seven-minute logo audit

Does your logo need a redesign?

Score your current identity across 20 practical checks and get a clear recommendation: retain, refresh, redesign, or rebuild.

Start my free scorecard → No design knowledge required
20 practical checks 100 point score 4 clear outcomes
BRANDSQUARE BRAND AUDIT / 2026 LOGO
REDESIGN
SCORECARD

Recognition · Flexibility
Differentiation · Trust

____ / 100
How it works
01

Answer honestly

Rate each statement from strongly disagree to strongly agree.

02

See your score

Get category subtotals and a practical redesign-readiness result.

03

Choose the right change

Avoid replacing useful brand equity or protecting a logo that limits growth.

Interactive assessment

Audit the logo you use today.

Choose one answer for every statement. Your progress and category scores are calculated automatically.

Category 1 of 425%
01
Recognition and memoryDoes your current identity have genuine brand equity worth protecting?

01Customers recognise the logo without needing to read the full business name.

02The logo is easy to remember after a brief first impression.

03Existing customers would notice if the logo changed significantly.

04The logo contains at least one distinctive visual feature worth protecting.

05The logo is used consistently enough to have built recognition.

Why this scorecard works

Change only what the evidence says to change.

A redesign is not always the right answer. BrandSquare’s framework helps protect recognition when it is valuable—and exposes the practical problems that quietly reduce trust, usability, and growth.

● Ask BrandSquare